The role models of a group tell you everything about the group. If the role models are virtuous and upstanding, then the people who look up to them will generally be upstanding. For example, in the United States, the President who is probably looked up to the most is Abraham Lincoln. That is one of the reasons why the United States enacted the Civil Rights Law and is the most liberal country as far as human rights in general.
The role models of young Arabs in the Middle East are often dead terrorists. This is not a minor issue. It is perhaps the main reason that young children dream of also following in their footsteps. The way to fight this is via social media. There are Arabs who have become international stars today who care very little about Arab nationalism, but care very much about Arabs. For example, the founder of Nas Daily. He is a one-of-a-kind talent who has reached more than hundreds of millions of people with his short one minute videos that capture the essence of amazing stories all over the world. Nas stories – should be translated into Arabic and broadcast all over the Arab world in order for him to become an international hero of Arab youth.
The idea of subjugating religious passions via capitalistic opportunities is not a new concept. It is one of the essential ideas that Thomas Jefferson envisioned when he authored the Constitution. It has worked in the United States, but can also work in countries where religious passions are more pronounced. But it may take a few generations.