In a shocking turn of events, Unilever, the parent company of Ben & Jerry’s has cut a deal allowing Ben and Jerry’s Israel to purchase the brand for the Land of Israel, allowing the ice cream to continue to be sold.
Unilever announced the deal in a press release:”The company has sold its Ben & Jerry’s business interests in Israel to Avi Zinger, the owner of American Quality Products Ltd (AQP), the current Israel-based licensee. The new arrangement means Ben & Jerry’s will be sold under its Hebrew and Arabic names throughout Israel and the West Bank under the full ownership of its current licensee.”
When Ben and Jerry’s was bought out by Unilever in 2000, it retained a level of independence on social issues. However, Unilever took full control of business decisions. This allows it to override Ben and Jerry’s decision made last year to discontinue selling its ice cream in Judea and Samaria.
“Unilever rejects completely and repudiates unequivocally any form of discrimination or intolerance. Antisemitism has no place in any society. We have never expressed any support for the Boycott Divestment Sanctions (BDS) movement and have no intention of changing that position.”