We Won’t Win a War for Jewish Identity with Press Releases

by Avi Abelow
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The only way forward is to go on the offense with the truth.

We need to stop comforting ourselves with euphemisms. We are not facing a “surge in antisemitism.”

We are living through a war on the Jewish people; a sustained, coordinated, multi-front assault on Jewish identity, Jewish legitimacy and the very idea of the Jewish nation.

This war is coming at us from all directions: the jihadist world that targets us physically with war and ongoing terror; the political left that rationalizes and amplifies those attacks; and elements of the far right that recycle ancient conspiracies against the Jews and Zionists.

All of them feed off each other. It is the perfect storm, just beginning to endanger us.

All of them converge on the same goal: weakening, confusing and ultimately erasing the Jewish people as a confident, unified nation.

And yet, tragically, the Jewish organizations that claim to be defending us do not grasp the scale or nature of this moment.

Most major Jewish institutions are still operating with a mindset suited to the late 20th century. They issue statements, commission reports, host conferences and request meetings with sympathetic officials. All good and necessary, but painfully insufficient.

Those organizations are preparing for skirmishes while we face a full-blown ideological and spiritual war against us. We cannot win a war of identity with press releases.

We cannot counter a generational propaganda machine by “raising awareness.” And we cannot defeat a movement that delegitimizes Jewish existence by continually defending our right to exist.

Defense alone is a losing strategy. The Jewish people cannot afford to be perpetually reactive.

Too many Jewish organizations cling to a deeply flawed strategy: focusing almost exclusively on Holocaust education, memorial programs and museum visits as the antidote to antisemitism. But this well-intentioned approach has become counterproductive.

It reduces Jewish identity to victimhood, unintentionally reinforcing the very narratives our enemies exploit, portraying Jews as weak, traumatized and perpetually on the defensive. 

Instead of empowering Jews, it empowers antisemites by centering our people around suffering rather than strength. What we should be promoting is the opposite: the extraordinary Jewish story of the 20th century, victory, resilience and purpose. 

We are not merely survivors. We are the only ancient indigenous people to return to our ancestral homeland as sovereigns, rebuilding our national life in full view of history. 

The Jewish story today is one of unparalleled moral courage and civilizational contribution. That is the narrative that should define us. That is what inspires. That is what disarms hatred. And that is what Jewish organizations must champion if we want to shape a confident, thriving Jewish future.

Not embarrassment about returning and resettling our ancestral lands in Judea and Samaria, but pride.

What we are confronting is deeper than politics or policy. It is a battle over meaning, purpose and narrative.

Our enemies are not just attacking Jewish bodies or Jewish institutions; they are attacking the core idea of the Jewish nation, our moral mission, our historic connection to our land, and our role as a source of ethical and spiritual light.

They seek to make young Jews feel ashamed of their heritage, estranged from their people and confused about the most basic truths of our history. This is how civilizations are dismantled, through identity erosion.

This is why the growing Jew-hating antisemitism will not simply fade with time, elections or new campus policies. It will intensify because spiritual wars do not end through diplomacy. They end when one side is confident in its story, its values and its future.

The greatest strategic error Jewish leadership makes is assuming that the best response to hatred is explanation. It is not. The best response is unapologetic Jewish strength, rooted in purpose, identity and truth.

We must remind Jews everywhere that we are not a random ethnic group asking for tolerance. We are an ancient nation with a mission: to bring moral clarity, spiritual wisdom and justice into a confused world, from our ancestral homeland. This truth has sustained us for millennia, and it is precisely this truth that our enemies fear most.

History is painfully consistent. Every society that normalizes Jew-hatred eventually tears itself apart. Supporting the Jewish people is not merely an act of solidarity. It is an act of civilizational self-preservation.

This war is real. It is here. And it is only the beginning. The Jewish future depends on how we choose to respond.

























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